Big Ed's Inc.
Mr. Ed's Deli Mart
281 Ferry Blvd.
Stratford, CT 06497
March 5, 1990

Dear Mr. Joseph,

I am writing this letter to inform you of the incredible
success we are experiencing with your new magazine fixtures.

The benefits we are receiving are exceeding our expectations,
as we not only gain more floor space, which is so vital to 
a convenience store, but our sales have increased a whopping 
30% !

We are now considered the main source of magazines for
consumers in this area, mainly due to the fact that we can
display many more titles than before, and use less space
doing so.

In addition, our adult magazines are more tastefully
displayed, and pilferage has dropped quite substantially.

I will be more than happy to provide testimony to any of
your customers of the quality and benefits of your product.

                                            Sincerely,

                                            Ed DiNallo